Because the COO/exec vp of Sony Latin Iberia, Maria Fernandez the most powerful people in Latin sounds. She not just operates this new working and you will economic aspects of this new biggest Latin tunes providers but is and additionally an artist and you will government-submit administrator just who manages her numerous departments which have a famously empathetic style.
Recently https://kissbrides.com/no/hot-tyrkiske-kvinner/, Fernandez’s work is in the lead, given that RIAA Honors, that’s remembering Latin tunes in 2010, revealed it was accepting their own because the industry professional of the year to have 2023. Fernandez is feted throughout a ceremony during the Arizona, D.C., with the Friday (Sept. 19) alongside Gloria Estefan (Icon), Emilio Estefan (industry trailblazer), Sebastian Yatra (singer of the season) and you will agents Veronica Escobar and you will Maria Elvira Salazar (policymakers of the season).
Maria Fernandez, EVP/COO out of Sony Sounds Latin Iberia towards the ‘Latin Hitmaker’ Podcast
An indigenous off Venezuela which started their particular occupation within the news, Fernandez are a finance whiz which joined Sony once the CFO and you will flower on the rank away from COO five years in the past. Their own role longer inside pandemic whenever she generated mentoring and you can degree more youthful professionals a central element of her jobs and you may an excellent private objective. She today oversees brand new proper means of your own business as well as of their more businesses, along with fund, some body feel, technical and you may purchases, and that is on a regular basis involved in huge artist sales. And you may prior to the RIAA Remembers, Fernandez was Billboard’s Administrator of your own Times.
Right here, Fernandez talks about their unique finance history, their own role given that a guide in her own community as well as the state off Latin sounds around the world. “It is an extra of all time whenever you reveal that Latin music isn’t only you to genre, as well as the simple fact that i have unbelievable performers representing every one ones genres and you can seeing as to your in the world maps may be very fulfilling.”
I think I give the greater strategic, monetary and you will operational portion the new knowledge of artists’ requires and therefore the way we can be plan out our selves to provide men and women demands within the that which you that individuals carry out. As an example, an artist will want to manage an even more costly video since he has an innovative attention. Off a purely monetary view, you’ll not get a hold of a profit out of you to funding since online streaming of your own video won’t make up for the level of funding. But if you understand this which is essential the singer and exactly how they suits with the whole method, just are you willing to understand the reason out-of what you want accomplish, you could sell it.
Usually, brand new economic class is the cluster one states no to help you everything you. And there’s difficult involving the imaginative and you may monetary groups. Something we’re seeking would a little more about is generate yes both sides learn each other’s need. In addition, you could state a similar thing when we’re talking about team as the base of the values within region try we have a few rosters: music artists and you can group, and we also need to take proper care of both. Need superstar staff and you may professionals to manage celeb musicians.
Associated
I do believe you may be strange where your work usually and you can in person that have executives. I cannot let you know how frequently an employer possess advised me, “I’m interviewing Maria Fernandez now.” What takes place whether your common means try not to line-up?
I manage a good amount of managers and maybe there clearly was a great reasoning as to the reasons a manager demands one thing because of their singer, however, that want doesn’t invariably fall into line with your means in that time. However it is constantly [about] how to make sure we realize each other though the audience is never going to be on the same web page. In my experience, it is the chatting. How i see it, we have been right here so you’re able to serve. We are here and work out things simpler, [even] aided by the restrictions i have within the a company and you can and work out yes i go after techniques.